It's 1974, and the Lancia Beta is two years old.
"What we are saying is that the Beta is built to last. Not just for a year or two, but for as long as you want to go on driving it".
If only they knew what lay in store for them in the UK - horror stories of terminal corrosion, shockingly poor rust-protection and lots of media coverage of the whole thing which sowed the seeds for the demise of Lancia in the UK in 1994. They never recovered from the tarnished image.
Rumours are that Lancia will be back in the UK in 2008. Time will tell if they prove to be a credible alternative to the German marques that currently rule the sports/luxury market.
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