Wow. Quite a bold claim for a new car eh? But according to the brochure, that's exactly what The Daily Express newspaper said about this:
Yes. The Austin Princess. And here's the proof:
Now, see, whilst I am sure I can reel a list off of british motors that are better looking and all that, they may have had a point about it being "exciting". Back on March 26th 1975 when the original Princess was launched there wasn't really anything quite like it in the same market sector. Look at the shape, ignoring all the usual "it's BL so it must be bad" prejudices. It's crisp, clean and wedgey. There's minimal fussiness - no chrome at all on the grille (I'll ignore the badge-engineered Wolseley and other variants) and that rising waistline gives a really dynamic feel.
Harris Mann got it right. If it had been launched as an Alfa, it'd have been much more widely applauded. Give it two doors, a lower stance and some more aggressive touches and it's better balanced than the GTV6, for example.
Shame about the engines though eh? Wonder if a V6 out of an 800 would fit in there...